Built for high-traffic use
Wool carries a 4/5 wear rating - designed specifically for bedrooms, libraries, formal areas. That means it holds up where you'll actually install it, not just under a lab dropper.
Carpet · Wool
Wool.
Natural, sustainable, naturally flame-resistant. The premium tier.
- Starts at
- $6.99 / sq ft
- Durability
- 4/5
- Pet-friendly
- Limited
- Install
- Stretch-in (carpet)
OverviewWhy homeowners choose
Why homeowners choose
Wool.
Wool is the premium fiber - naturally flame-resistant, naturally stain-resistant (lanolin coating), and the only carpet that ages into a soft sheen instead of degrading. New Zealand wool is the gold standard. Cost is real but so is the 30-year service life.
Natural, sustainable, naturally flame-resistant. The premium tier.
Best for: Bedrooms, libraries, formal areas. Pricing starts at $6.99 / sq ft, with full installed pricing typically in the $4.79 / sq ft installed range.
Rooms it works in
Get my installed price
See your Wool price – no visit required.
Answer 8 friendly questions and a local specialist calls you back with a price. A free in-home measure happens later – only if you decide to move forward.
Get a priceOr call (800) 555-FLOOR – we'd love to help.
Personalize this page
What matters most in your home?
We'll re-rank the benefits and FAQ below for Wool.
What you get
Wool benefits.
- 01
Naturally flame-retardant - meets federal flammability standards without applied chemicals.
- 02
Lanolin coating on each fiber resists liquid stains for several minutes - time to blot.
- 03
Only carpet fiber that ages well - develops a soft sheen over decades.
- 04
Wool is rated 4/5 for wear - built for high-traffic use, ideal for bedrooms, libraries, formal areas.
- 05
Best matched with low-impact spaces - softer fibers/finishes are not our top pet pick.
- 06
Designed for bedroom, living room, office.
- 07
Softest, warmest surface underfoot - kid- and senior-friendly in bedrooms and play areas.
Why customers pick Wool01 02 03 04
What you actually get when you choose this floor.
Looks designed, not lived-in.
Wool reads as a styled, intentional surface. Best in living rooms, formal dining, master suites - spaces where you want the floor to look composed, not punished.
Honest pricing from $6.99 / sq ft
The installed range for carpet typically lands in $4.79 / sq ft installed, depending on prep, tear-out, and pattern. Your quote breaks every line out - no last-minute "subfloor surprises."
Backed for the life of the floor
Every Wool job includes our lifetime workmanship warranty plus the manufacturer's wear/finish coverage. If something goes wrong, we send a crew - no debate over whether it's a workmanship issue or a product issue.
What's includedAll-in pricing,
All-in pricing,
no surprises.
- Furniture move (up to 200 lb / piece)
- Old carpet/pad removal
- Tackless strip and new 8 lb 7/16″ rebond pad
- Power-stretched (not knee-kicked) install
- Hot-melt seam tape and edge tucking
- Lifetime workmanship warranty + fiber-maker stain warranty
What can bump the priceHonest add-ons,
Honest add-ons,
priced up front.
- Upgraded 8 lb memory pad
- +$0.40 / sq ft
- Stairs (wrapped / waterfall)
- $35–$75 / step
- Furniture move > 200 lb
- +$50 / piece
- Wool or premium fiber
- +$2–$4 / sq ft
Wool vs nylonWhere it wins.
Where it wins.
Where it doesn't.
Wins at
- Natural fire resistance
- Healthier indoor air (no synthetic VOCs)
- Better long-term appearance
Trade-offs vs nylon
- Costs 2× nylon
- Less stain-resistant once liquid soaks in
- Susceptible to moth damage if neglected
Lifetime
8–15 years
expected lifespan
Lowest installed cost per square foot. Easiest floor to refresh when listing - buyers prefer new carpet over old hardwood in bedrooms.
Three homes where this shines
Adults-only or formal space
Wool reads as a designer choice - quieter, calmer, more architectural. Best in rooms that don't take daily abuse from kids or pets, where the look and feel matter as much as the spec sheet.
Refreshing the bedroom
You're not ready to renovate the whole house, but the bedroom is looking tired. Wool drops in over your existing subfloor in 1–3 days, and the room photographs ten years younger before the baseboards are even back on.
Forever floor for a forever home
Wool is what you install when you don't plan to replace the floor again. Premium materials, longer warranty, higher resale impact. The $4.79 / sq ft installed feels expensive on day one and cheap by year fifteen.
"
New Zealand wool in the library and primary suite. Twelve years on, both rooms look like the install was last fall.
- The Schaefers - Hartford, CT
Yes, but…The questions everyone asks
The questions everyone asks
before they sign.
Is wool worth 2× the cost of nylon?+
In bedrooms, libraries, and formal rooms that last 20+ years - yes. In playrooms and stairs that get replaced every 10 - probably not. We help clients mix wool where it lasts and synthetic where it's needed.
Are moths actually a problem?+
Only in long-undisturbed installations. Routine vacuuming, occasional pesticide treatment under low-traffic furniture, and you'll never see moth damage. Wool carpet under a piano in a guest room - that's where to watch.
Won't Wool feel cheap or look fake up close?+
Modern manufacturing has closed almost all of that gap. Premium SKUs in this tier use real-wood scans, multi-pass texture, and beveled edges - at conversational distance, most homeowners can't tell. Ask for our top three samples in this category and compare them on your own floor before deciding.
How disruptive is the install?+
Most Wool jobs finish in 1–3 days per floor. Whole-home installs average 4–7 working days. We sequence rooms so you always have a kitchen and at least one bathroom in service.
What if I don't love it once it's down?+
We bring up to 8 samples to your Free In-home Estimate so you can see the planks/tiles in your own light before we order material. After install, our workmanship warranty covers any defect for the life of the floor - no fine print.
How it goes in
Wool installation.
Install method: Stretch-in (carpet). Every job includes subfloor prep, moisture testing, acclimation, and haul-away.
- 01
Tackless strips fastened around the room perimeter.
- 02
Pad cut and stapled to subfloor - 8 lb 7/16" rebond is our default.
- 03
Carpet power-stretched (not knee-kicked) to prevent ripples and wrinkles.
- 04
Seams hot-melt taped, edges tucked under baseboard, and final-vacuumed.
Keep it looking new
Wool care.
- Vacuum traffic lanes 2× weekly with a beater bar set to the correct pile height.
- Blot spills immediately - never rub. Cold water + mild dish soap clears most stains.
- Professional hot-water extraction every 12–18 months to keep warranty valid.
In stock
Shop wool in stock
In-stock SKUs that match this look - ship in 5–7 days, install this week.
- Wool starts at $6.99 / sq ft for material, with full installed pricing in the $4.79 / sq ft installed range depending on subfloor prep, room size, and tear-out. Every quote includes our lifetime workmanship warranty.
- Yes - it's one of our top picks for bedroom, living room, office. Best for: Bedrooms, libraries, formal areas. Durability rating 4/5.
- Wool is not our first recommendation for active pet households - softer fibers or finishes scratch and stain more easily. Ask us about a pet-rated alternative in the same look.
- Wool is installed via stretch-in (carpet). Our crews handle subfloor prep, moisture testing, acclimation, and haul-away of the old floor.
Free In-home Estimate · book in 60 seconds
See Wool in your light - in your home.
A local flooring specialist comes to you with hand-picked wool samples, laser-precise measurements, and a written, all-inclusive price the same day. Zero pressure, zero obligation.
- Up to 18 samples in your home's actual light
- Laser-precise measurements - locked in writing
- Same-day, all-inclusive installed price
Ready when you areSee Wool
See Wool
in your home.
Book Free In-home Estimate shipped to your door, or get a real installed price online in minutes - no visit required.
Installed nationwide
Wool crews in 30+ metros.
Same warranty, same all-inclusive pricing, every ZIP. Find your local team:
- New York, NY
- Boston, MA
- Newark, NJ
- Trenton, NJ
- Princeton, NJ
- Cherry Hill, NJ
- Morristown, NJ
- Philadelphia, PA
- Pittsburgh, PA
- Harrisburg, PA
- Lancaster, PA
- Allentown, PA
Wool · The Simpli-3
How wool gets installed.
- 01
Pick a time
Choose a window that fits your week. Mornings, evenings, weekends - your call.
- 02
We bring real samples to you
A local specialist arrives with hand-picked samples so you can see them in your light.
- 03
Flawless install - often next day
One vetted crew. Furniture moved, dust contained, cleanup included.
Book your carpet visit
See wool in your light.
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